Fundraising campaign appeal branding for King’s College Hospital Charity

Feb 3

The problem

King's College Hospital Charity is dedicated to supporting life-changing care for patients at King’s College Hospital. It is home to the world’s largest children’s liver unit and they needed needed to launch a fundraising appeal to raise £1.5 million to advance research and provide vital cutting-edge technology for children and families – ultimately to Transform Liver Care.

The solution

The branding for the campaign plays on the acronym TLC (Transform Liver Disease). The playful life-sized letters created a campaign that brought the children with liver disease at the centre of the creative where they could hold, play and sit on the huge letters. We wanted to make sure we represented the children in an empowering way – the bright, bold letters stood out across printed and digital campaign materials as well as having the life-sized letters set up inside the hospital corridor.