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    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog</loc>
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    <lastmod>2024-02-24</lastmod>
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    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/design-as-learning-self-assembly</loc>
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    <priority>0.5</priority>
    <lastmod>2021-01-28</lastmod>
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      <image:title>Re-public of creative uncertainty - Design education as learning self-assembly</image:title>
      <image:caption>George Hardie’s cover for Varoom 16 Published by The Association of Illustrators</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/opening-the-drawer-of-anticipation-musicjournalism-practices</loc>
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    <lastmod>2021-01-21</lastmod>
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      <image:title>Re-public of creative uncertainty - Opening the drawer of anticipation #musicjournalism #practices</image:title>
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  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/the-new-yorker-re-publics-during-covidnbsp</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2020-09-30</lastmod>
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      <image:title>Re-public of creative uncertainty - The New Yorker Re-Publics during Covid&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1601395827293-WBA8NHA5I5F2TLEDOAQ7/Steinberg.jpeg</image:loc>
      <image:title>Re-public of creative uncertainty - The New Yorker Re-Publics during Covid&amp;nbsp;</image:title>
      <image:caption>From Saul Steinberg, Illuminations (2006) Yale University Press,</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1601459866273-KN5SB7SQWFDWQVTBHD0G/Hanuka.jpeg</image:loc>
      <image:title>Re-public of creative uncertainty - The New Yorker Re-Publics during Covid&amp;nbsp;</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1601459978909-FSLAS2LDNMXMS2S5OI4X/Grace+Lynne+Haynes.jpeg</image:loc>
      <image:title>Re-public of creative uncertainty - The New Yorker Re-Publics during Covid&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1601459522152-K68CYKU1NRPZP4AH0PXL/Niemann.jpeg</image:loc>
      <image:title>Re-public of creative uncertainty - The New Yorker Re-Publics during Covid&amp;nbsp;</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1601459579823-H6QW3V9FW0F6I9WJFIN6/Ware.jpeg</image:loc>
      <image:title>Re-public of creative uncertainty - The New Yorker Re-Publics during Covid&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1601459915880-KNNCT7E8GNJYV6X5EOSJ/Nelson.jpeg</image:loc>
      <image:title>Re-public of creative uncertainty - The New Yorker Re-Publics during Covid&amp;nbsp;</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1601395674280-9R8Z0UR2QM4W8OVXBKEZ/New+Yorker.jpeg</image:loc>
      <image:title>Re-public of creative uncertainty - The New Yorker Re-Publics during Covid&amp;nbsp;</image:title>
      <image:caption>Grid Left to Right. Top Row: Christoph Niemann, Eric Drooker, Chris Ware, Pascal Campion. 2nd Row: Owen Smith, Tomer Hanuka, Chris Ware, Christoph Mueller. 3rd Row: Anita Kunz, Barry Blitt (sorry Barry, I got jam on the cover and it got stuck to the table), Roz Chast, Richard McGuire.  4th Row: Kadir Nelson, Diana, Ejaita, Kadir Nelson, Richard McGuire. 5th Row: Christoph Nieman, Grace Lynne Haynes, Wayne Thiebaud, Barry Blitt. 6th Row: Gayle Kabaker, Kadir Nelson, Edward Steed, Chris Ware.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/do-we-need-a-new-design-matrix</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1596283150051-JX5UBUB5YHZG1MW5CZQJ/sheldon-liu-FrQKfzoTgsw-unsplash.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Do we need a new design matrix?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/easing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1593283323477-56IY1DEVKSPXUFX8HD4L/e-zing+advert.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Easing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/blacklivesmatter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-06-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1592143384363-9X6JX1FH1A55LW3W02UE/james-eades-W5UJZF4lnIU-unsplash+%281%29.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - #BlackLivesMatter</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/a-reasonable-reaction</loc>
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    <priority>0.5</priority>
    <lastmod>2020-06-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1590847717679-M8R996K31AO40J13VUVQ/eye-test-meme.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - A Reasonable Reaction</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/show-all-your-workings-out</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-27</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1590527389551-6JV4GU33P1D4F225F4LG/show+your+workings+out</image:loc>
      <image:title>Re-public of creative uncertainty - Show all your workings out</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/the-7-accoutrements-of-waiting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1589636253645-TV3CDJ7NLK947KLJR95L/waiting.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Top 7 Accoutrements of Waiting - 1. A White Room with Hard Uncomfortable Chairs</image:title>
      <image:caption>Popular in healthcare environments and airports.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1589636252912-A8OYN9RUNHKSYOZMPDLQ/waiting2.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Top 7 Accoutrements of Waiting - 2. A Copy of National Geographic</image:title>
      <image:caption>Out of date magazine, could be supplemented by Hello, OK or GQ.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1589636246176-EB19C8WEAIBAL8ZDEJEX/waiting3.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Top 7 Accoutrements of Waiting - 3. A Pantry</image:title>
      <image:caption>A space full of ready to eat food in a crisis, pickling and tins of tomatoes are common.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1589647901549-E395K99TSU5HDSLN9WN2/waiting8.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Top 7 Accoutrements of Waiting - 4. A Smart Phone</image:title>
      <image:caption>Off the hook moments to waste time on social media and Candy Crush.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1589647893950-BR9TQ8T3AASLB2EJUVOB/waiting7.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Top 7 Accoutrements of Waiting - 5. A Clock</image:title>
      <image:caption>Watch time go by and count the days.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1589651846706-3LAKGLYYHM4O13OX4TN5/waiting5.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Top 7 Accoutrements of Waiting - 6. A Marshmallow</image:title>
      <image:caption>A classic, keep it close and resist the urge to eat it so you can have better life outcomes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1589652743556-VUA51IWJI1WZ3DPUKPQE/waiting8.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Top 7 Accoutrements of Waiting - 7. The Hidden Track on a Vinyl Record</image:title>
      <image:caption>Listening to the hidden tracks on an old record to remind us that what is missing is just as important as what is on either side of it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1589656590519-BGN1NS9WP2U064TJJMM1/Waiting+room</image:loc>
      <image:title>Re-public of creative uncertainty - Top 7 Accoutrements of Waiting</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/abreakuplettertotrust</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1588955391669-CVUZ8L72W70GSRBULZAJ/image-asset.jpeg</image:loc>
      <image:title>Re-public of creative uncertainty - A break-up letter to Trust</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/the-real-terms-and-conditions-of-surveillance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1588347746350-VU2AEHF9MJINTUQ5940D/fake+tracking+app</image:loc>
      <image:title>Re-public of creative uncertainty - The (real) Terms and Conditions of Surveillance</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/apenorsomethinggoodtoeat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587830460024-HX7EKZ3NA1DVV5XG0TH2/Bamboo+pen</image:loc>
      <image:title>Re-public of creative uncertainty - A pen or something good to eat?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/50exitsforexistrategies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587743633359-GAD8X8R15A0FGEYGUCYE/image-asset.jpeg</image:loc>
      <image:title>Re-public of creative uncertainty - 50 exits for exit strategies&amp;nbsp;</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/why-bouncing-back-is-a-bad-idea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587464347070-S5TBJW3V53UYSTXITVOP/zebedee+from+the+Magic+Roundabout</image:loc>
      <image:title>Re-public of creative uncertainty - Why bouncing back is a bad idea. We need a politics of Zebedee too.</image:title>
      <image:caption>Zebedee from the original children's animation The Magic Roundabout. We can be Zebedee in our capacity to bounce back, but we need a ‘Politics of Zebedee’ too that doesn’t individualise and privatise the causes of crisis and our collective power to create a way out</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/ma-kin-sense-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-17</lastmod>
    <image:image>
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      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587137104245-02RWIJBJX81ZCMRBEE2R/Care4.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587148312208-51GPPXZQWWBM2O9B5W92/INTANGIBLE.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587137111720-4K5VLHX472YEQ3P9BXVK/Care5.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587137141292-UI5IL037MR2KIF4LP6JL/Care9.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587137155304-WN3CC20TBUXMLVCATFWE/Care10.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587137130871-KRO8OOG41N2OJAXMYR6S/Care6.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587137130868-NXVJF9AHTDWTXII888Z3/Care7.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587137147764-DM39UTQY0TTH1OSIDXY0/Care8.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587137087183-2S58SIIXVR6EYLEC2D5O/Care2.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587137164291-NH61PBYLEAZBNH6W6S8U/Care11.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587137169866-CAH0CR2LE7D7OF0HC8YH/Care12.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1587138471473-SLJNDBDKVOQJDA2B4SIY/laura_notes</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Care</image:title>
      <image:caption>Laura Cloke</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/ma-kin-sense-flouting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-10</lastmod>
    <image:image>
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      <image:title>Re-public of creative uncertainty - Ma-kin sense: Flouting</image:title>
    </image:image>
    <image:image>
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      <image:title>Re-public of creative uncertainty - Ma-kin sense: Flouting - Laura Cloke</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1586524459912-IZ9X7NX4O8FDTFQ5N2XB/lou.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Flouting - Lou Platt</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1586524987951-2301BTPDKHTXSB6B3OM0/KS_Flout.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Flouting - Kath Simpson</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1586524569705-JMNRXPHNRZ4S7GJRU88S/image0.jpg</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Flouting - Lou Platt</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1586526620097-IG8QDRAEARE208WUNDR0/Screenshot+2020-04-10+at+14.49.55.png</image:loc>
      <image:title>Re-public of creative uncertainty - Ma-kin sense: Flouting - Ann Marie</image:title>
      <image:caption />
    </image:image>
  </url>
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    <loc>https://www.creativeswitch.co.uk/republic-of-creative-uncertainty-blog/ma-kin-sense-unprecendented</loc>
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      <image:caption>Global participatory art project Inside Out by French photographer JR. The iteration above in Times Square New York. Photo CC by JR</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - The Eve Appeal brand identity: clear, bold and inclusive design for women’s health - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists - Make it stand out</image:title>
      <image:caption>Branded lanyards for Data Science and AI students use subject-specific colours to support clear wayfinding</image:caption>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists - Make it stand out</image:title>
      <image:caption>Global Summer School OOH campaign billboard</image:caption>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists - Make it stand out</image:title>
      <image:caption>Global Summer School website design, created to support student journeys and clarity of information, while sitting within the Imperial master brand</image:caption>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists - Make it stand out</image:title>
      <image:caption>Global Summer School branded hoodie featuring the campaign line “A Global Summer like no other”</image:caption>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists - Make it stand out</image:title>
      <image:caption>Subject-led website banners designed to give each Global Summer School programme a distinct visual identity</image:caption>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists</image:title>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists</image:title>
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      <image:title>Work - Global Summer School: designing a brand for the world’s brightest young scientists - Make it stand out</image:title>
      <image:caption>Global Summer School branded paddle used to signpost the hoodie pick-up point for students</image:caption>
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      <image:title>Work - Music Masters branding: Making music and creativity inclusive for every child - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Work - Music Masters branding: Making music and creativity inclusive for every child - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/a4e2cea6-eaaf-482c-ab3d-e11aef21e79c/Music+Masters+MoC+5+Years+report+draft+511.jpg</image:loc>
      <image:title>Work - Music Masters branding: Making music and creativity inclusive for every child - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - Music Masters branding: Making music and creativity inclusive for every child - Make it stand out</image:title>
      <image:caption>Music Masters branded pull up banners</image:caption>
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    <image:image>
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      <image:title>Work - Music Masters branding: Making music and creativity inclusive for every child - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Music Masters branding: Making music and creativity inclusive for every child - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Music Masters branding: Making music and creativity inclusive for every child - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Music Masters branding: Making music and creativity inclusive for every child - Make it stand out</image:title>
      <image:caption>Music Master’s poster at a music venue</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Music Masters branding: Making music and creativity inclusive for every child - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/74fc11ee-e05c-4c46-b68f-581ed3d3ae1c/Oral+History+Exhibition+2.JPG</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/70080c70-4614-48f0-b749-35b5371cf899/IMG_2019.JPG</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/5e4b63a6-b77c-4c7b-8c1e-9be42fe5f456/Oral+History+Exhibition+1.JPG</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/9bcbdd36-725b-410a-a998-aa9ceefb1ff8/Screenshot+2025-11-09+at+13.26.54.png</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Concept sketches of the exhibition and way-finding colour scheme</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/d4d50c90-104f-4fe3-970b-09257c74a2a6/IMG_6343.JPG</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/e898168e-835d-4811-a252-7157da41781e/IMG_6258.JPG</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/cc4a1b00-afa8-44a2-8cfe-aeac09b17ad7/social+media+oral+histories.jpg</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/7efb7a97-ef09-4f57-b571-8fc674e4f98c/IMG_6340.JPG</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/2aa145e5-ae64-4a0d-99ba-11fe77a57814/Oral+History+Exhibition+3.JPG</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/c8ab34a8-919a-4103-ba9a-8a5dd123b703/IMG_6531.JPG</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/73a28b7d-9288-4cb5-9c82-8aa7161dca75/Oral+History+Exhibition+5.JPG</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/92224af5-5dd5-4c22-a5c4-d765fc0d2706/IMG_6684.JPG</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/a7737a04-730f-496d-b9f9-828b10edf4f6/IMG_6271.JPG</image:loc>
      <image:title>Work - St Christopher’s Oral Histories branding and exhibition design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/work/maketheirsmagic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/e53267e5-6759-4853-94fb-07f841cfe8b7/maketheirsmagic-advert.gif</image:loc>
      <image:title>Work - Naming and identity for Family Action’s Christmas fundraising campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1f89738e-3dce-4774-b3cb-0cf0f03b706c/maketheirsmagic+insta-story-2.png</image:loc>
      <image:title>Work - Naming and identity for Family Action’s Christmas fundraising campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/2922d6a8-1fbe-415a-a1fa-ee4a9113fb90/Maketheirsmagic_montage.jpg</image:loc>
      <image:title>Work - Naming and identity for Family Action’s Christmas fundraising campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/b98d0486-dacf-465d-a3b7-3de5a4c5bf3c/maketheirsmagic-icons.jpg</image:loc>
      <image:title>Work - Naming and identity for Family Action’s Christmas fundraising campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/ff500fae-33d1-4d39-b131-263570d35834/maketheirsmagic+icon+carousel.png</image:loc>
      <image:title>Work - Naming and identity for Family Action’s Christmas fundraising campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/cf6323d8-d4d7-4e0c-ad46-d6979ffe6bef/MAIN+COMP.gif</image:loc>
      <image:title>Work - Naming and identity for Family Action’s Christmas fundraising campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/81c1c406-3f7b-46c9-9179-00d7a45bb925/maketheirsmagic-guidelines.jpg</image:loc>
      <image:title>Work - Naming and identity for Family Action’s Christmas fundraising campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1c977543-5391-4fe0-b05a-13755acd0a6e/maketheirsmagic-illustration.jpg</image:loc>
      <image:title>Work - Naming and identity for Family Action’s Christmas fundraising campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/5990ac45-1863-433f-9f96-f28aa32c0c14/maketheirsmagic+insta-story-3.png</image:loc>
      <image:title>Work - Naming and identity for Family Action’s Christmas fundraising campaign - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/work/deadgoodpodcast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/e72b63d2-8fb8-48fc-93eb-37d52bb91f13/Hospice-Podcast-branding_social-media-graphics1.jpg</image:loc>
      <image:title>Work - A new name and identity for St Christopher’s CARE podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/3f0d3b7b-94ff-4e84-940a-203928d619c9/Hospice-podcast-logo-branding.jpg</image:loc>
      <image:title>Work - A new name and identity for St Christopher’s CARE podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/5ad21e20-a2fa-4151-83b9-14ec12471cfe/Hospice-podcast-branding-facebook-banner1.jpg</image:loc>
      <image:title>Work - A new name and identity for St Christopher’s CARE podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/9782e08e-82a6-47a8-ae45-c5458d6cc103/Hospice-podcast-branding-timeout.jpg</image:loc>
      <image:title>Work - A new name and identity for St Christopher’s CARE podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/7a70add3-0b70-4ae4-bc9f-65f701092c58/Hospice-podcast-branding-facebook-banner.jpg</image:loc>
      <image:title>Work - A new name and identity for St Christopher’s CARE podcast - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/work/gingrtech</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/5f070301-a8b9-440e-95bb-8e0e4bb4367e/Gingrtech+brand+identity_brand+colour+palette+wheel+copy.jpg</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/90e9cb16-41b8-42ad-941d-c6b6621d7898/Gingrtech+brand+identity_illustrations.jpg</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/a67283d9-0bbd-4594-9f75-cb50fbd25046/Gingrtech+brand+identity_brand+colour+palette+wheel.jpg</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/312f1506-e092-40b3-86a7-ea5b15febdbe/Gingr+tech+guidelines_.jpg</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/94f50bf0-3f04-4f69-ade7-e5e3ac08095a/GingrTech.gif</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/93aedbf8-de30-4857-bf90-413c72f7c4bb/Gingrtech+branding_website+laptop.jpg</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/81683a8a-7a72-4d35-83da-d0eb3ded1640/Gingrtech+brand+identity_brand+colour+palette+wheel+copy+8.jpg</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1686323208024-U3OLQLL8UVOY9L9C9KAU/WhatsApp+Image+2022-11-23+at+20.34.13+%281%29.jpeg</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1686323208066-RSXU59ZG5CURYZD81K2E/WhatsApp+Image+2022-11-23+at+20.34.13+%282%29.jpeg</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1686323208969-BM6KRHNKY1UTMMAOFKBC/WhatsApp+Image+2022-11-23+at+20.34.13+%283%29.jpeg</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1686323208953-XHP8DDBMJ8ZERH2B1O0T/WhatsApp+Image+2022-11-23+at+20.34.13+%284%29.jpeg</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1686323209864-KBO4I1NP3KXRWRSN1DO9/WhatsApp+Image+2022-11-23+at+20.34.13+%285%29.jpeg</image:loc>
      <image:title>Work - Brand identity for Gingr Tech who create serious games  that tackle business challenges</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/work/shelterproposition</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/03f8c6e1-4b8f-4533-b847-6274705f91ca/Shelter_fundraising+proposition.png</image:loc>
      <image:title>Work - Creating new campaign propositions with the homelessness charity Shelter - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/work/playprogramme</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1669585142999-I86YUYAE3CN1RI3BDWH1/Untitled+design+%282%29.gif</image:loc>
      <image:title>Work - An identity and campaign for Family Action’s Play programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/ed0eebbd-3723-481d-a2db-f73832729cfe/FA_Play+programme_.png</image:loc>
      <image:title>Work - An identity and campaign for Family Action’s Play programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/ede8f464-8ae8-4bc0-8640-31f22878aba8/play-programme-poster.jpg</image:loc>
      <image:title>Work - An identity and campaign for Family Action’s Play programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/73bcf1a8-94e2-423b-b917-68260ad0e72e/Play-programme_email-campaign-.gif</image:loc>
      <image:title>Work - An identity and campaign for Family Action’s Play programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/work/rewildyourbusiness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/35717300-a637-4e56-9005-5b601fade517/graphic-icons-rewilding-britian.gif</image:loc>
      <image:title>Work - A corporate partnership guide for Rewilding Britain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1675865208460-U78MLL7P686CQ1FRBGG8/rewilding-corporate-partner-guide.jpg</image:loc>
      <image:title>Work - A corporate partnership guide for Rewilding Britain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1675865209025-FTZHA05GJMI2N4XO31BT/rewilding-corporate-partner-guide12.jpg</image:loc>
      <image:title>Work - A corporate partnership guide for Rewilding Britain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1675865211513-5WND5DBLI5YT7MKKDSIG/rewilding-corporate-partner-guide2.jpg</image:loc>
      <image:title>Work - A corporate partnership guide for Rewilding Britain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1675865212107-YNI9FIEEKE5C0ESLPMVP/rewilding-corporate-partner-guide8.jpg</image:loc>
      <image:title>Work - A corporate partnership guide for Rewilding Britain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1675865214703-APBWF5CDVYCJX1Y16PX8/rewilding-corporate-partner-guide3.jpg</image:loc>
      <image:title>Work - A corporate partnership guide for Rewilding Britain</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1675865215700-GKMKDW983MWRSBPOVEHN/rewilding-corporate-partner-guide10.jpg</image:loc>
      <image:title>Work - A corporate partnership guide for Rewilding Britain</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Work - A brand identity for social enterprise Make It Write - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/fb5314e9-0016-40ec-9df8-357d8ba3b033/make-it-write_illustrations.gif</image:loc>
      <image:title>Work - A brand identity for social enterprise Make It Write - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/ab5ac908-f291-4425-b33a-197beedc7478/makeitwrite_3.jpg</image:loc>
      <image:title>Work - A brand identity for social enterprise Make It Write - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1b417c99-fc72-4988-9107-f3c033877f42/makeitwrite_website.jpg</image:loc>
      <image:title>Work - A brand identity for social enterprise Make It Write - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1668100243633-DW3PPQ4IES4EI5FMU6O2/Make+it+write_boxes_ckass.jpg</image:loc>
      <image:title>Work - A brand identity for social enterprise Make It Write - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1670008802184-Z0DGNMCZGGZ4O0EB75I0/make-it-write_logo.jpg</image:loc>
      <image:title>Work - A brand identity for social enterprise Make It Write - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/e287a79a-3a5d-4889-bca2-7a2ce4498363/make-it-write_mobile-site.jpg</image:loc>
      <image:title>Work - A brand identity for social enterprise Make It Write - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/9f79afe9-1750-469b-b5cd-d883e26d8ef5/make+it+write+logo+%281920+%C3%97+1080px%29.gif</image:loc>
      <image:title>Work - A brand identity for social enterprise Make It Write - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/work/nationalschoolbreakfastprogramme</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/7bca88a7-b3a5-4ab0-bc35-8c917abf410d/National-school-breakfast-programme_Main.png</image:loc>
      <image:title>Work - Campaign branding for the National School Breakfast Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1668540574345-D5GESFLFXJJ4T571W8YZ/NSBP_poster-and-stairs.jpg</image:loc>
      <image:title>Work - Campaign branding for the National School Breakfast Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/859bd2be-a1f1-4f71-a9b5-ea5883d4bf7c/family-action-national-school-breakfast-programme.jpg</image:loc>
      <image:title>Work - Campaign branding for the National School Breakfast Programme - Make it stand out</image:title>
      <image:caption>Interstitial advert</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1cdfa739-cebb-4968-9246-5ebfcdd24ac6/National-school-breakfast-guidelines.jpg</image:loc>
      <image:title>Work - Campaign branding for the National School Breakfast Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/25ba2f7d-8652-4d57-b621-30bda395c61b/invite-mock-up.jpg</image:loc>
      <image:title>Work - Campaign branding for the National School Breakfast Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/da92e493-9c7c-48a0-ae4d-0372f8b1c27e/NSBP-infographics.jpg</image:loc>
      <image:title>Work - Campaign branding for the National School Breakfast Programme - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/59bb4365-358b-4f6f-9630-e58cdad3f9c0/NSBP-Posters.jpg</image:loc>
      <image:title>Work - Campaign branding for the National School Breakfast Programme - Make it stand out</image:title>
      <image:caption>Instagram and Facebook adverts</image:caption>
    </image:image>
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    <changefreq>monthly</changefreq>
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    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/f6fbf704-8612-45c2-9354-c95da2150dfc/Phone-and-square-ads.jpg</image:loc>
      <image:title>Work - Advertising campaign to promote free counselling service with Macmillan Cancer Support and Bupa - Make it stand out</image:title>
      <image:caption>Instagram and Facebook adverts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/d09a86be-dcfb-4f61-b126-4dd7328a8cd9/bupa-okay-route.jpg</image:loc>
      <image:title>Work - Advertising campaign to promote free counselling service with Macmillan Cancer Support and Bupa - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/15de21d9-fdaa-47ce-909f-c8ae3fac043f/Route-3_interstitial-HTML-Bupa.gif</image:loc>
      <image:title>Work - Advertising campaign to promote free counselling service with Macmillan Cancer Support and Bupa - Make it stand out</image:title>
      <image:caption>Interstitial advert</image:caption>
    </image:image>
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  <url>
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    <changefreq>monthly</changefreq>
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    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1645553575849-N80GSVAAKL8SUA45K6SK/Eventum-branding-spread-close-up.jpg</image:loc>
      <image:title>Work - Brand identity for med-tech startup Eventum Orthopaedics on a mission to improve patient outcomes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/e6dcfc96-0800-4580-9b0b-adff4cca8317/eventum-brand-guidelines.jpg</image:loc>
      <image:title>Work - Brand identity for med-tech startup Eventum Orthopaedics on a mission to improve patient outcomes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1645553574424-FIDSOOTJR5GDARMHP80J/Eventum-logo-before-and-afterpsd.jpg</image:loc>
      <image:title>Work - Brand identity for med-tech startup Eventum Orthopaedics on a mission to improve patient outcomes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/fa8086f3-4918-486d-b3ae-1ca039686bfe/eventum-mobile-site.jpg</image:loc>
      <image:title>Work - Brand identity for med-tech startup Eventum Orthopaedics on a mission to improve patient outcomes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/a619a6d8-7c5a-4096-94c9-c011711d1918/Eventum_website.jpg</image:loc>
      <image:title>Work - Brand identity for med-tech startup Eventum Orthopaedics on a mission to improve patient outcomes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1645614311878-W4JRM3UDEN492OOAUJU9/Eventum-branding-cover.jpg</image:loc>
      <image:title>Work - Brand identity for med-tech startup Eventum Orthopaedics on a mission to improve patient outcomes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.creativeswitch.co.uk/work/powertochange</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/a1ab8b8c-f86b-499d-8bcb-5cc3b2fbcef6/Power-to-change_illustrations-of-buildings-example-1.jpg</image:loc>
      <image:title>Work - A suite of storytelling communications to engage policymakers about Power To Change’s market strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/5fb8677c-0f6e-4301-86c0-f47652675dbb/PtC_general_story.gif</image:loc>
      <image:title>Work - A suite of storytelling communications to engage policymakers about Power To Change’s market strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/55f76133-c596-432a-b5e5-d2981d558cf1/Power-to-change_illustrations-of-buildings-example-2.jpg</image:loc>
      <image:title>Work - A suite of storytelling communications to engage policymakers about Power To Change’s market strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/8eed7f74-cd69-4033-8aaf-d9696a47b5ea/PtC_boards.jpg</image:loc>
      <image:title>Work - A suite of storytelling communications to engage policymakers about Power To Change’s market strategy - Make it stand out</image:title>
      <image:caption>Interstitial advert</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/d2a40e9a-4e7d-4b1d-9ce1-95fe65df1ec6/power-to-change-concept_storyboard.gif</image:loc>
      <image:title>Work - A suite of storytelling communications to engage policymakers about Power To Change’s market strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/04879af4-74ed-4d02-a5f6-dfc0667087e0/PtC_Market_dev_story8.jpg</image:loc>
      <image:title>Work - A suite of storytelling communications to engage policymakers about Power To Change’s market strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/f51d495c-6446-4129-a4e9-44ba40809e2c/Power-to-change_icon-graphic.jpg</image:loc>
      <image:title>Work - A suite of storytelling communications to engage policymakers about Power To Change’s market strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/759ecfc5-1456-4093-af03-a9524e5fe78a/PtC_Market_dev_story2.gif</image:loc>
      <image:title>Work - A suite of storytelling communications to engage policymakers about Power To Change’s market strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.creativeswitch.co.uk/work/thelemonbutton</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1642417955443-S4594QFYX160QXJ4LYMN/lemon-button.jpg</image:loc>
      <image:title>Work - Brand identity for independent felt toy maker The Lemon Button - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/1642418314467-A5FXPMES0W0LD6CV6Q6C/stickers.jpg</image:loc>
      <image:title>Work - Brand identity for independent felt toy maker The Lemon Button - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/2cf7f6eb-1bc4-4ed5-ad0e-681697244274/thelemonbutton-logo-before-and-afterpsd.jpg</image:loc>
      <image:title>Work - Brand identity for independent felt toy maker The Lemon Button - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/49bf5551-dde5-4ebf-8827-7cac4d5d2015/lemon-button_postcard.jpg</image:loc>
      <image:title>Work - Brand identity for independent felt toy maker The Lemon Button - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5db5e3529c82027d2d5c6a71/a724619b-a038-4b03-9b53-925b5eb9fc38/lemon-button-social.jpg</image:loc>
      <image:title>Work - Brand identity for independent felt toy maker The Lemon Button - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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