Diabetes UK

brand refresh guidelines and brand book

Create a simple brand identity guidelines, that brings to life the new brand proposition, Know Diabetes. Fight Diabetes.  

After consultation with clients, a copywriter and staff it was clear they needed one simple interactive document to unify the process of understanding the brand to build consistency in a large organisation. The digital brand guidelines is split into coherent sections, illustrations and simple navigation reflecting the new frank tone of voice. Note: Brand refresh created by brand agency Arthur.

“I had the pleasure of working with Kath on Diabetes UK’s recent annual report and new brand guidelines. Kath puts great investment into listening – into understanding the way in which our organisation works, wants to work, and what we need to achieve. She has a rare talent for translating that strategic ambition into creative concepts that make sense of it all. Her insight and knack for brilliant, bright ideas means that we can speak to our audiences – tell them our stories – in a way that resonates with them and helps us have impact.

On top of those key strengths, she’s great fun to work with, takes on feedback, challenges us – and delivers on time and on budget. I very much look forward to working with Kath again.”
— Matt Hodgkinson, Senior Creative Manager, Diabetes UK