brand refresh guidelines and brand book
Create a simple brand identity guidelines, that brings to life the new brand proposition, Know Diabetes. Fight Diabetes.
After consultation with clients, a copywriter and staff it was clear they needed one simple interactive document to unify the process of understanding the brand to build consistency in a large organisation. The digital brand guidelines is split into coherent sections, illustrations and simple navigation reflecting the new frank tone of voice. Note: Brand refresh created by brand agency Arthur.