Breast Cancer Care

brand refresh

Breast Cancer Care is the only UK-wide charity specialising in support for people with breast cancer. The brand needed a refresh to maximise the charities awareness and services in the fast paced and ever-changing world. After an audit, proposition workshops, strategy planning, creative workshops and face-to-face contact with people affected by breast cancer the new brand identity was created with a more vibrant colour palette, new illustration and photography styles and clearer rules for design and messaging. 

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